Clustering News Topics

“Which topics are alike in terms of their audiences?”

Correlation Matrix

PC1 = Broad/Systemic Issues (left) vs. Everyday/Current Events (right) PC2 = Large scale (bottom) vs. Local scale (top)

PC1: uplift; improvement (left); pragmatic (right) PC2: communal, affective (up); cognitive (down)

PC1: creative, interpretive, diverse (left); factual, straightforward (right) OC2: light, entertaining (up); serious (down)

“Which gratifications are alike in terms of their seekers?”

PC1 = Self-enhacement/affirming (left) vs. Civic-altruistic (right) PC2 = Affective/Moral (Top) vs. Cognitive/Pragmatic (Bottom)

“Which characteristics are alike in terms of their admirers?”